Ann Summers review
The high-street name, online: next-day delivery, free returns within 28 days and parcels with no branding inside or out.
The safe first stop
It's the name everyone knows, which is exactly why the discretion matters: nothing on the box, AS Ltd on most statements, and returns go to Gold Group House. Order by 7pm and Express aims for the next working day. One catch: Monzo and Starling may still show Ann Summers.
— The editors

The facts in the UK
Checked 29 Sep 2026
- Score
- 3.9/5
- Billed as
- AS Ltd
- Parcel
- Plain · Gold Group House
- Guest checkout: not stated
- PayPal: yes
Delivery, free-delivery threshold and returns window. On the printed rulers, further left is better.
- Standard
- 3 days
- Free over
- £50
- Returns
- 28 days
Yes No Not stated Verified by our orderRulers, best on the left: delivery 0–10 days · free over 0–100 · returns 100–0 daysScore: out of 5, from published policies
Delivery
- Standard
- £3.99 · 3 days
- Express, next working day
- £5.95 · 1 day
- Free over
- £50
- Next day
- Yes
Returns
- Unopened
- 28 days
- Opened items
- Only if faulty
- Return postage
- Free
- If it's faulty
- Opened toys come back only if faulty and within warranty. Ann Summers-branded toys carry a 12-month warranty.
On your statement
- Card
- AS Ltd
The parcel
- Outer
- Plain brown padded envelope or box, no branding inside or out
- Sender name
- Gold Group House
- Branding
- Plain, no shop name
The facts in the US
Ann Summers doesn't deliver to the US. See the US staff picks.
Good and not so good
- Good: Free returns on eligible items within 28 days
- Good: Next working day delivery for £5.95, order by 7pm
- Good: No branding on the parcel, inside or out
- Not so good: Some app banks show Ann Summers on the statement
- Not so good: Opened toys only come back if they're faulty
Is Ann Summers any good?
Ann Summers has been selling sex toys and lingerie in the UK since the early seventies, and most people have walked past one of its shops. Buying online takes the walk-past out of it, and the shop has put real thought into what turns up on your doorstep.
The packaging promise is specific, which we like. Smaller orders come in a plain, brown padded envelope and bigger ones in a plain box, with no Ann Summers branding, logos or markings inside or out. The only labels are the courier's and any legally required ones, such as a battery-safety sticker. If you send something back, the returns label is addressed to Gold Group House rather than Ann Summers.
On your bank statement, most banks show AS Ltd. The shop is upfront that some app banks, Monzo and Starling among them, can display the full Ann Summers name, because that's down to the bank's own display settings. If you share an account view with someone, that's worth knowing before you pay.
Standard delivery is £3.99, or free over £50, and takes up to three working days. Express costs £5.95 and aims for the next working day if you order before 7pm. There's also free Click & Collect from its stores in three to five working days. Returns on eligible items are free within 28 days, which is more generous than most UK sex shops. As everywhere, a toy with a broken seal only comes back if it's faulty.
Written from Ann Summers's own delivery, returns and privacy pages, read on 29 Sep 2026. We haven't placed a test order yet, so nothing here describes a parcel we've received.
Ann Summers questions
What does Ann Summers show on a bank statement?
For most banks the payment shows as AS Ltd. Some app banks, including Monzo and Starling, may show Ann Summers instead, because it depends on the bank's own display settings.
Is Ann Summers delivery discreet?
Yes. Orders come in plain brown padded envelopes or plain boxes with no Ann Summers branding inside or out, and the return address reads Gold Group House.
Can you return a sex toy to Ann Summers?
Eligible items can be returned free within 28 days. Toys whose packaging has been opened or seal removed can only come back if they're faulty and within warranty.
Other online sex shops in the UK
About the shop
- Based in
- UK
- Founded
- 1972
- Ownership
- Chain
- Own brand
- Yes
- Materials labelled
- Not stated
- Porous materials
- Not stated
- Pay with
- Card, PayPal, Apple Pay, Klarna
- Guest checkout
- Not stated
- Contact
- Live chat · Mon–Sat 9.30am–6pm
Review updated 29 Sep 2026